Strummer first breezed onto the Australian Fashion Scene in 2009. Originally a nod to the free spirited bohemia of the 70’s music scene, the brand has evolved into a modern version of itself. Cleaner lines, tailoring and a sense of timelessness have been introduced, whilst not losing the free spirited essence Strummer always delivers.

Strummer’s unique aesthetic continues to garner attention and praise from international buyers and press most notably Nylon (US) and Refinery 29 (US).

In 2011 Edwina Hagon leads the way forward for Strummer with the newest collection for Spring 2011/12 titled ‘Halcyon Days’. The freedom found in earlier ranges has been paired with a new maturity. The resulting range encapsulates a sense of sophistication, reflecting the designer’s own development; with cuts becoming more complex and collections, more defined. As always, Strummer is shaped by its commitment to its own progression.

The Halcyon Days collection is based around a feeling of the movement of time. Memories of idyllic moments and the translation of these into the future give the wearer a feeling of dreaminess and ease.

Controversial cult 60’s folk singer Vashti Bunyan loosely inspires the collection. There are subtle undertones of her journey from burgeoning London singer, to the countryside and back again. Strummer’s unique ability to bring the past into a wearable modern collection is at its best in ‘Halycon Days’.